People-Centered Design


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At UCSD's Design Lab design is considered to be a way of thinking, of making sure we are solving the correct problem (not just the symptoms), and of making the interaction between people and technology smooth, understandable, and enjoyable. Far too many existing products and services are designed around the technology, not the people.

Don Norman will discuss the procedures followed at the Design Lab and talk of the current work being performed in healthcare and automation.  Don will also describe how to make this happen in a corporation.

Free to IEEE Members, Qualcomm employees and Students with Student ID.  All others $5 cash only at the door.

  Date and Time




  • 10155 Pacific Heights Blvd
  • San Diego, California
  • United States 92121
  • Building: Qualcomm AZ Conference Center, Pacific Center Campus

Staticmap?size=250x200&sensor=false&zoom=14&markers=32.9028176%2c 117
  • Starts 17 February 2017 12:00 AM
  • Ends 04 April 2017 02:00 PM
  • All times are America/Los_Angeles
  • No Admission Charge
  • Register


Don Norman


People-Centered Design


Don Norman founded the cognitive science department at UCSD, then retired to become VP of Apple.  He was brought back 3 years ago to start the design Lab. At UCSD he is in the departments of psychology, cognitive science, and electrical engineering. He is a member of the National Academy of Engineering and author of 20 books translated into 20 languages. His most popular book is Design of Everyday Things.


6:30PM - 7:00PM Food and Social

7:00PM - 8:00PM Presentation

Co-sponsors: IEEE Engineering Management, Women in Engineering and Young Professionals